PRIVACY POLICY

Analytics

We use Google Analytics to help us understand how visitors interact with our website. This service, provided by Google LLC ("Google"), uses cookies and similar technologies to collect and analyze information about website usage.

What Information We Collect via Analytics:

When you visit our website, Google Analytics automatically collects certain information about your activity, including:

Page Views: Which pages you visit on our site and when.
Scrolls: Whether you scroll down to near the bottom of a page (typically 90% depth), indicating engagement with the content.
Outbound Clicks: If you click on links that lead away from our website to external sites.
Video Engagement: Interactions with embedded videos on our site, such as when you start playing a video, watch specific portions, or complete it.

Google Analytics may also collect other information, such as your IP address (which may be anonymized), approximate geographic location, browser type, operating system, referral source, duration of visit, and device information.

How We Use This Information:

The data collected through Google Analytics helps us:

Analyze website traffic and user behavior patterns.
Understand which content is most popular and engaging.
Measure the effectiveness of our website's features and navigation.
Improve the user experience, content, and functionality of our website.
Monitor the performance of outbound links and video content.

Google's Role:

Google processes this information on our behalf according to their own Privacy Policy and Terms of Service. Google may use the collected data to contextualize and personalize the ads of its own advertising network. We have enabled IP anonymization within Google Analytics where available, which truncates your IP address before it is stored by Google to protect your privacy.

Your Choices / Opting Out:

We collect this analytics data based on your consent provided via our cookie consent banner. You can withdraw your consent at any time through the settings in the consent banner or by managing your browser's cookie settings.

Additionally, you can prevent your data from being used by Google Analytics by installing the Google Analytics Opt-out Browser Add-on, available here: https://tools.google.com/dlpage/gaoptout.

For more information on how Google uses data when you use partners' sites or apps, please see: https://policies.google.com/technologies/partner-sites.